Following are our differentiating factors.
Handmade as opposed to Machine-made is our speciality that lends each product a superior look & feel depicting a premium/rich quality.
Women are the focal points of all our operations- procurement to production; processing to promotion (marketing).
We predominantly work with natural fibres and natural dyes, and increasingly use recycled/upcycled materials for packaging and promotion.
Being a member of social enterprise Forum of India, we are certified social enterprise that believes in strong business ethics and discipline.
None of our operations use children directly or indirectly; on the contrary we reward our women for demonstrating good academic achievements of their children.
We strive to revive and rejuvenate dying crafts and handlooms which are the bedrock of our rich culture and civilization.
Our products depict trendy designs & patterns which are a blend of heritage crafts interspersed with modern colour palettes and motifs appealing both to Millennials and Gen-Z among others.
